The GBA Business School organized Greater Bay Area business management professional courses: Greater Bay Area Shunde visitation(2) Interview with Ms. Liu Dan, CEO of “Guangdong Yijia Food Technology Co., Ltd.” to discuss the company’s market segmentation, positioning and unique selling points – 18/06/2024 @ Shunde District, Foshan City, Guangdong Province

Excerpts from the interview:
Guangdong Yijia Food Technology Co., Ltd. was established in 2019 by a team with many years of experience in operating catering brands. It is a food factory that integrates traceable ingredient procurement, processing, sales and other links, and can provide a full range of catering solutions.
Yijia Food has a clear insight into the operating pain points and needs of the catering industry, is committed to providing healthy and worry-free food, and provides partners with complete, customizable and targeted catering solutions.
Yijia Food is located in Shunde District, Foshan City, the “Food Capital of the World”. Other advantages include unique talents, profound food culture, and superb skills.
Discussion points:

1. The origin of the company’s development
2. The company’s growth is directly related to the founder’s values ​​and mission
3. Accurately finding the pain points of customers and the industry is a necessary condition for success.
4. Breakthroughs brought about by new thinking are the key to success
5. Technology empowers the development of enterprises
6. Strategic alliance thinking can lead to further optimization of the industrial ecosystem